Oh Yeah, That's Really Necessary
June 16, 2011
This should have been published almost a year ago (time flies), but it's just as relevant today as it was last July.
The Edgewater Isle Master Association℠ board of directors applied for and received a trademark on their, uh, "logo." What is that you ask? Here you go: It is this according to their filing:
Twenty-five years after the Edgewater Isles were built, the Board of Directors spent (how much?) money on a Berding | Weil lawyer to obtain a trademark (service mark).
Neither the Edgewater Isle Master Association nor its fancy big bucks lawyers could name the font used in the words "Edgewater Isle." The big bucks lawyer just skates by with the term "stylized words." How lazy. They don't even know their own font.
Where Do They Use the Trademark?
Who knows? They didn't use it on their correspondence to announce the very next election. Why not? Since the board in its "business judgment" determined it was so necessary to obtain a fancy trademark, why aren't they using it? (And bonus: will they start using it now that it's been, uh, pointed out?)
They're not using it because they really don't care about it. After spending the money to register this image, which has been unregistered for 25 years, why the sudden need to do it?
Because they want to "shut down" this web site. That's why.
From the Master Association's July 1, 2010 meeting minutes:
LOGO/Trademark: Motion seconded and carried to authorize Berding Weil to register a trademark for Edgewater Isle with a US Patent. This is contingent on the logo being the same logo that is currently on the Edgewater Isle Monument sign.
Yeah, good luck with that "shut down" thing. How's that coming? And how much money did you waste on your futile efforts? It's very flattering that you spend so much time and money on us, but really, we would really just prefer gift cards to our favorite restaurants. It will be less expensive than this. Really.